Experienced, Entrepreneurial, Award-Winning Professional Services Marketing Executive
“My mission is to help my clients get more ROI from their investment in marketing and business development.”
Alan Vitberg is owner of VitbergLLC, a marketing agency for B2B and professional services firms. He is a nationally recognized marketing executive, speaker, and author specializing in helping clients grow their top line though design and execution of lead generation campaigns, “get found first” internet strategies, installation of inbound marketing programs, and laser focusing marketing budgets for more ROI.
Alan is one of the nations’ foremost experts on designing and building websites for lead generation, and a specialist in content marketing and the use of social media for lead generation.
Prior to VitbergLLC, Alan was the award winning Chief Marketing Officer for a Top 100, mega regional CPA firm (The Bonadio Group). During his tenure, the firm grew from a $12 million/110 person company to a multi-disciplined, $43 million/6 location firm employing 350 people. In addition to branding, strategic and tactical activities that helped secure a position as the market’s dominant leader for accounting and consulting services, he developed and installed one of the first inbound marketing programs in the nation for professional services firms.
Prior to Bonadio, Alan worked in both B2B and B2C environments, for firms including ALEON Corporation and Young & Rubicam. His responsibilities included lead generation campaigns; sales support and collateral; brand building; niche building; and both traditional and e-based advertising, collateral and public relations activities.
RECENT AWARDS AND HONOR
HubSpot Rookie of the Year 2011
Winner, “Best of the Web Award”, Rochester Business Journal
PRISM Award, Best Corporate Web site
Finalist, American Marketing Association, Marketer of the Year (3 time nominee)
Two-time winner, Innovator of the Year Award, Practical Accountant
Moore Stephens North America Marketer of the Year Award
RECENT ARTICLES, PRESENTATIONS AND BOOKS
Best Kept Secrets of Successful Websites, Professional Services Marketing Digest
Partners Guide to Lead Generation, Professional Services Marketing Digest
Partners Guide to Inbound Marketing, Professional Services Marketing Digest“Succession Planning and Personal Brand Equity”, CCH Practice Management Forum
“Developing Your Personal Brand Equity”, Journal of Accountancy
"Analog vs. Digital Personal Branding -A New Twist on Personal Marketing plans", CCH Practice Management Forum
“I-Integration: The New Wild West of CPA Marketing Communications”, CCH Practice Management Forum
“Developing an Integrated e-Communications Program”, CPA Practice Management Forum
“Revenue Growth and Competitive Advantage Through Productizing", MSNA Networker
"The 1500 Billable Hour", CPA Practice Management Forum
RECENT SPEAKING ENGAGEMENTS
"Lead Generation Strategies and Tactics" - Accounting Today Profitability Summit
"THE REAL DEAL ON WEBSITES: Is Your Website an Online Brochure or a Powerful Business Development Tool?" Transformational Trends in The Professions Telesummit:
"Fundamentals of Inbound Marketing - The Next Evolution in CPA Business Development" - BizActions
"Anatomy of a Lead Generation Campaign" - BizActions
"Re-Engineering Your Marketing Program for More Leads and New Business" - AAM
BA, Case Western Reserve University, 1971 -1975
MA, The George Washington University, 1975-1977
ON THE PERSONAL SIDE
Alan resides with his wife Janice in the beautiful Finger Lakes region of New York State. His family includes adult daughters Sarah and Shannon, and their menagerie of dogs. Just for fun, when Alan isn’t helping clients get more ROI from their marketing investment, you’ll find him (and a guitar or two) flatpickin’ bluegrass and fiddle tunes with friends, on stage or at “band camp” in the Smokies.
Send an e-mail to Alan.